About us

We’re a tight-knit team on a mission to help L&D professionals have more impact

About us

We’re a tight-knit team on a mission to help L&D professionals have more impact

Change is hard

Changing the behavior of one person is hard

There are many reasons for why changing someone’s behavior is tough. Two important ones are...

  • We forget almost everything we learn
  • Sticking to what we're already doing requires less effort than changing

...but pales in comparison to changing an entire organization

In the world of learning and development, however, we're rarely tasked with changing just a single person. Instead, we try to tackle change and learning at scale. That means multiplying the difficulties a single person faces, and adding to those a host of challenges from the corporate world itself, some of which are...

  • Misaligned incentive structures
  • Corporate biases
  • Cultural issues
  • Budget constraints

It's a tough environment. Meanwhile, as a team within L&D, your time and resources are scarce. You make the best with what you've got and you try to have the most impact you can. But sometimes you just can't help but wish that you could do more. That's where we come in.

We decided to create tools that give super powers to L&D professionalsWe build tools that give super powers to L&D professionals

We build tools that enable you as a training professional to have more impact without adding to your workload. So that you can change more behaviors, facilitate more learning and get better results. We help you reach beyond the classroom into employees' daily work life, so that your training is kept top-of-mind.

Tools that help people support each other

We believe in people's will to help each other out. That most colleagues want to support each other and that most managers want to support their employees, but they often lack the tools to do so. That's why we've taken upon ourselves to design and build those tools. We believe in the power of coaching and taking time off to reflect, and so that's what we will prompt employees to do. Time and again. All in an effort to help you as an L&D professional have the most impact you possibly can in people's lives.

We're a different breed of company

Culture before numbers

When others pull all-nighters, we make an effort to work no more than 40 hours per week. Where others seek exponential growth at any price, we put culture above all and trust that healthy numbers will follow. In fact, putting culture before numbers is a subject so dear to our hearts that we've never taken a single dollar in outside investments.

knowly teamknowly team

An environment where you'll be respected for who you are

We believe that you're at your best when you can truly be yourself at work. No facade. No fear of speaking your mind. We value crazy ideas as much as the honest truth that just needs to be said. But speaking up to challenge the status quo isn't always easy. That's why we make an effort to invite different ideas, respect opposing views and create a debate climate where we discuss ideas, not people.

A group of people who trust each other

At Knowly you're free to distribute your 40 hours of work as you see fit throughout the week. We trust that you'll handle that. Feel like working from home? Please do. Want to set up an experiment to test your idea? Go right ahead. We'll be here if you need our support. When you trust your colleagues 100%, and you know that they do the same with you, you're free to channel all of your creativity into doing the best work you possibly can.

knowly team working

A place where we care about our own and others' well-being

We're a bunch of huggers. The kind that'll ask how you are and appreciate a truly honest reply. A group of people who genuinely care about the well-being of each other, our customers and ourselves. And we like to work out. In fact, we think that physical exercise is so important that we offer paid gym memberships, two hours of workout during work hours each week and ample opportunity for anyone who wants to join group training sessions. In the summer of 2019 a group of us even took it so far as to complete an Iron Man as a year-long experiment in creating lasting behavior change.

knowly teamgustav

A home for those who love to learn and improve

Learning new things and changing behaviors is at the very core of all that we do. From the product we build to how we lead our lives. It's in our DNA. We interview, survey and head out into the field to learn all about our users. We take courses, share books, learn new languages, dabble in new sports and try to always have one ear to the ground in the world of research. Let's just say that if true lifelong long learning is your thing, Knowly might just be the place for you.

Say hello to our team 👋Say hi to our team 👋

Meet the people who make it all happen. Do you think you'd fit in here? Drop us a line at join@knowly.com and we'll let you know when there are open positions.

If you’re curious to see what we’re up to, you might enjoy our Instagram page where we share our birthday cakes, jogging selfies and the occasional shot of us actually doing work.

Julia Pohjanen

Customer Success


julia [at] knowly.com

Michel Westher



michel [at] knowly.com

Kara Ikaneng



kara [at] knowly.com

Gustav Lindholm



gustav [at] knowly.com

Johan Svensson

Product / Research


johan [at] knowly.com

Carl-Adam Hellqvist

Product / Design


carladam [at] knowly.com

Linn Thorsager

Product / Design


linn [at] knowly.com

Joakim Persson

Product / Code

joakim [at] knowly.com

From our first user interview to international growth

From university teaching to corporate training

As university students we felt that classroom-based teaching could be done better. It seemed to have its clear merits, but showed even clearer signs of being outdated.

We turned to the research for answers, which has remained our signature way of improving ever since. In doing so, however, we came across the similar challenges that trainings in the corporate world faced. Our focus changed. The problem now was just that we were students and didn’t know much about the corporate world, let alone the training industry...

100 interviews with L&D professionals later

After more than one hundred interviews with L&D professionals in about as many different organizations, we started to see a recurring theme. The challenge everyone kept coming back to was...

To our delight, both practitioners and researchers agreed on the core problem.

The heart of the issue

To our delight, both practitioners and researchers agreed on the core problem.

  • We forget almost everything we learn
  • The time set aside for practice in a classroom is not enough
  • Manager involvement is essential, but hard to facilitate
  • As an L&D professional, I have little to no time to spare

What the product needed to do

So we got to work. We tasked ourselves with putting together a product that would...

  • Combat forgetting
  • Facilitate on-the-job practice
  • Involve peers for support
  • Require no more than 5 minutes of admin for the person setting it all up

Enter Freddie the Coach

And we got it done. The solution? A digital coach named Freddie, who helps employees stop and reflect back on their training using their smartphones, retrieving what they learned and coming up with ways to take more steps in the right direction.

Involving managers, colleagues and peers

We reasoned that each employee knows best is who is best suited to support them. Sometimes that's a manager, sometimes it's a colleague and sometimes it's someone we couldn't even have guessed. Their journey, their decision.

We decided to call the people each employee chose to involve supporters. Through our system, the supporters would get a front-row seat to follow the development journey, and gain access to a carefully selected set of tools to help out along the way.

Eliminating admin once and for all

As the final piece of the puzzle, we made it possible for all participants self-register in the classroom instead of a trainer having to keep track of email addresses and phone numbers. That way, all the trainer had to do was press play and show them where they needed to go.

Doubling down on simplicity and breaking new ground

Since the first incarnation of our product, we have vowed to keep iterating on it in a way that constantly makes it easier to use – not the other way around. We've been lucky to get to know more and more visionaries in the L&D community who want to push the limits together with us. People and teams who are fine with a beta version if that means a chance of breaking new ground. Two of those joint efforts even awarded us government funding from Sweden's agency for innovation, Vinnova which you can read about here and here.

Doubling down on simplicity and breaking new ground

Today we are proud to have supported thousands of employees through our customers in all corners of the world. But we are in no way satisfied. We have only scratched the surface of what impact training professionals can have using our products, and only reached a fraction of the world's training organizations. In short, the Knowly family will keep on growing for many years to come, and we hope you will come join the adventure!